Category Archives: Roger Berliner

Adam Pagnucco, Bill Frick, County Executive, Economy, George Leventhal, Marc Elrich, Roger Berliner

MoCo Democrats Reveal Preferred Directions for the County

By Adam Pagnucco.

Lots of attention has been paid to who will win the MoCo Democratic Primary for Executive.  At this point, it appears to be Council Member Marc Elrich.  But much less attention has been paid to something equally important: the voice of the voters.  In this primary, MoCo Democrats spoke out loud and clear about their preferred directions for the future of the county.

The Executive race is like no other in MoCo.  The office may not be as powerful as the County Council on paper, but its holder is THE leader and spokesman for the county and sets the tone and direction of the county going forward.  Voters understand that.  And they scrutinize the message and vision of the Executive candidates to a much greater extent than others running for local office.

In this primary, there were six candidates for Executive.  Each had enough resources to be heard.  And as a group, they sent three kinds of messages to the voters.  By choosing between these three messages, the voters indicated their preferred directions for the county’s future.

Status Quo (23% of the vote)

Council Members Roger Berliner and George Leventhal ran on their records in office and argued that they merited a promotion to Executive.  Berliner and Leventhal were arguably the two most effective legislators on the County Council.  Both showed substantial skill at passing a large variety of bills, including difficult ones like Berliner’s bill to protect street trees and Leventhal’s bill to prevent unilateral sales of county property by the Executive.  The two served a combined twenty-four years as committee chairs and each was elected Council President twice.  Their records were not just their own, but were also essentially those of the council itself.  Boiled down to its basic nature, their message was, “I’m an experienced leader and you can count on me to continue the county’s success.”

Berliner and Leventhal ran on their records as Council Members in their mail.

engagement dress

In many years, this kind of strategy would have worked.  MoCo Democrats tend to respect effective elected service.  But this was not one of those years as Berliner and Leventhal combined to get 23% of the vote.  More than three-quarters of Democrats opted for change of one kind or another.

Progressive Plus Anti-Developer Direction (29% of the vote)

Despite being in elected office continuously for 31 years, Council Member Marc Elrich ran as a change candidate.  He argued that the county needed a more progressive social justice direction that would help renters, vulnerable people and those living in and close to poverty.  He was especially focused on closing the achievement gap in public schools and instituting the most progressive environmental standards in the nation.  At the same time, he lambasted developers as “the special interest with too much influence over the government” and vowed to “hold developers accountable for providing the resources necessary to maintain our quality of life.”

Elrich’s comments about developers on his website and in email are in line with the message he has used for decades.

This wasn’t just Elrich’s campaign; almost the entire progressive movement in MoCo lined up behind him and did everything they could to get him elected.  The result was 29% of the vote.

Competitive Direction (48% of the vote)

The three non-Council Members – businessman David Blair, former Rockville Mayor Rose Krasnow and Delegate Bill Frick – had very different biographies but they had similar campaign messages, especially on the economy.  All three agreed that the county’s economic competitiveness is slipping and must be restored to fund the kinds of progressive priorities favored by all the candidates, and most of the voters.

Blair, Krasnow and Frick made economic competitiveness the focus of their campaigns in their mail and websites.

Blair, Krasnow and Frick combined to receive 48% of the vote with essentially the same message on the economy.  The Executive election revealed that the group of voters wanting economic competitiveness and tax restraint is the largest faction in the county’s Democratic Party.  The competitive direction candidates did not win because there were too many of them and they split up each other’s support, allowing Elrich to squeak in by 80 votes.

Combine the competitive direction Democrats with the roughly 40% of registered voters who are unaffiliated or Republicans and you get 70% of the general electorate – the exact percentage who voted for term limits.  These numbers are not a coincidence.

The Executive election is not quite finished yet.  Council Member Nancy Floreen is trying to get on the ballot as an independent, which we believe is an uphill battle, and a general election awaits.  But through their votes on candidate messages, MoCo Democrats have spoken about where they would like the county to go.  Elected officials would be wise to heed them.

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County Executive, Roger Berliner

Berliner: Anybody But Blair

By Adam Pagnucco.

This is the fourth straight mailer sent by Council Member Roger Berliner, who is running for Executive, against David Blair.  Berliner’s grounds for criticizing Blair are that he is a former Republican, has no experience in government service and is self-funding most of his campaign, all of which are true.  In this particular mailer, Berliner says, “My other Democratic opponents have a history of involvement in local issues and have earned the right to be considered.  I hope you choose me, but they each have experience as Democrats worth evaluating.  I respectfully urge you to not consider David Blair.”

Berliner has officially joined the Anybody But Blair camp.  We reprint the mailer below.

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Adam Pagnucco, Bill Frick, campaign finance, County Executive, George Leventhal, Marc Elrich, Robin Ficker, Roger Berliner

Campaign Finance Reports: County Executive, June 2018

By Adam Pagnucco.

The June campaign finance reports are in and they will be the last ones available prior to the primary. Today, we’ll look at the County Executive race.  A note on methodology.  First, we calculate total raised and total spent across the entire cycle and not just over the course of one report period.  Second, we separate self-funding from funds raised from others.  Self-funding includes money from spouses.  Third, for publicly financed candidates, we include public matching fund distributions that have been requested but not deposited in raised money and in the column entitled “Cash Balance With Requested Public Contributions.”  That gives you a better idea of the true financial position of publicly financed campaigns.

Below is our fundraising summary for the County Executive candidates.  The numbers for Robin Ficker presume he has qualified for public matching funds but we have not heard definitively whether he has.

It’s official: David Blair has broken Steve Silverman’s 2006 spending record of $2 million in an Executive race.  (Sorry Steve but you knew it wouldn’t last forever!)  Blair’s $3 million in spending, mostly self-financed, exceeds the $2.1 million combined total so far reported by the other candidates.

Marc Elrich has excelled in public financing and has also had the good fortune to see the second-best financed candidate (Roger Berliner) going negative in TV and mail against the best-financed candidate (Blair).  Combine that with the attack strategy of Progressive Maryland and Elrich can use his own money to promote himself and let others do the dirty work of bringing Blair down.  It couldn’t get any better for Elrich.

Speaking of the attacks on Blair, the scale of them is becoming clear.  Berliner has spent $51,048 on mail and $391,234 on TV, all of which had negative messaging about Blair.  The Progressive Maryland Liberation Alliance PAC has so far raised $100,000, most of it in union money, to oppose Blair.  The combined amount between the two – $542,282 – is likely the most money ever spent on attacking a candidate for County Executive and the race is not over.  To our knowledge, none of the other Executive candidates has been targeted by negative TV commercials or negative mail.

The other three Democratic candidates – George Leventhal, Rose Krasnow and Bill Frick – are struggling to compete with limited resources.  Leventhal has had money problems for the entire campaign but he is working his heart out.  That plus his longevity and diverse base of supporters get him into the mix but he is still a long shot to win.

Rumors have swirled for weeks about labor polling and MCGEO President Gino Renne confirmed them to Bethesda Magazine on Friday.  Renne said that Elrich and Blair were “neck and neck” in a number of polls and said, “When you combine all the different polls, it’s a good solid snapshot of what’s going on… I would say it’s statistically insignificant [between Elrich and Blair]. It’s all about who can get their voters to the polls. If the election were today, I’d have to call it a toss-up.”

We have written about Elrich’s base before: it’s a combination of anti-development activists, progressives and people living in and near Takoma Park.  But Blair is developing a base too by consolidating those who want a different direction in county government.  Frick and Krasnow have a similar message but they don’t have the money to make it stick like Blair does.  And so this election is turning into a contest between different visions of change: a move towards greater progressivism or a move away from tax hikes and towards more economic development.

Who knows which side will win?

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Roger Berliner

Berliner Drops Trump Image from TV Ad

By Adam Pagnucco.

Council Member Roger Berliner, who is running for Executive, has issued a statement saying that he is dropping the image of Donald Trump from his TV ad.  The ad both criticized businessman David Blair, who is also running for Executive, and made a case in favor of Berliner.  We print Berliner’s statement below.

*****

June 6, 2018

BERLINER CAMPAIGN DROPS TRUMP IMAGE TO SHARPEN FOCUS ON BLAIR’S LACK OF EXPERIENCE

The Berliner for County Executive Campaign will begin running a new version of its TV ad tomorrow on local cable stations designed to focus more attention on candidate David Blair’s lack of government experience and use of his personal fortune to buy the election.

The original ad showed a photo of Blair blending into a photo of President Trump.  The overlay of Blair and Trump was designed to highlight the dangers of electing inexperienced business executives whose campaigns rely on lavish spending by a wealthy candidate.

Berliner said, “The comparison to Trump when it comes to zero experience and trying to buy the election is completely valid.  We made this change because the reaction to the Trump image was so intense that it began to distract from our main charge that David Blair is unqualified to be County Executive.  This new version will keep the focus on Blair and make our message even more powerful.”

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Ariana Kelly, Ben Cardin, Hans Riemer, Hoan Dang, Jamie Raskin, Marc Korman, Pete Fosselman, Rich Madaleno, Roger Berliner

Josh Starr’s Picks

By Adam Pagnucco.

Josh Starr was Superintendent of MCPS from 2011 through 2015 and still lives in MoCo.  He announced the candidates whom he supports on Facebook yesterday.  Agree with Starr or not, his personal experience of working with state and county elected officials gives him a unique perspective on those running for office.  With his permission, we reprint his post below.

*****

Very long post for my MoCo friends about my choices for the primaries, with notes/comments where I feel it’s appropriate. Please note that my choices and/or comments are based on my personal knowledge and experience with these folks, not any deep analysis of every statement/position/vote they’ve made. I definitely have biases.

Governor – Rich Madaleno; Baker would be my #2. When I was super, I found Rich to be one of the smartest, most thoughtful and most knowledgeable elected officials, esp. around budget. He was also one of the first Dems to push back against Hogan. Experienced, smart, progressive, would be a great governor. I’d also love to see an open member of the LGBTQ community elected governor, although that’s in no way the primary (pun intended) reason I’m supporting him.

Senator – Ben Cardin

Congress – Jamie Raskin, because he is, after all, The Jamie Raskin.

House of Delegates – 3 candidates:

Ariana Kelly – solid, speaks out on issues re: women, no reason for her not to continue in Annapolis.

Marc Korman – smart, thoughtful (in my LM class so I got to know him well), definitely a bright future.

Samir Paul – have had a few conversations with him, very sharp and we need more teachers in office.

County Executive (wherein I get a little snarky based on my experiences with many of these candidates). I also think the next CE might be a transitional leader, as we move from 12 years of Ike during an economic downturn towards a new vision that supports bold economic development with progressive politics.

I’m supporting Roger Berliner as I’ve always found him to be thoughtful, a really good listener/learner, consistent and progressive. I’ve always felt Roger tries to do the right thing in an inclusive and reasonable way and will work hard to bring people together around his vision.

A few comments on other CE candidates:

Blair – don’t know much about him, not a huge fan of business leaders assuming they can “save” public entities. I’m pretty agnostic.

Elrich – have always appreciated his progressive politics, always had a solid working relationship, sometimes I appreciate his willingness to take strong positions, sometimes I think they’re unforced errors; major concern is the big hill he’ll have to climb to convince a wide swath of the county that he can do economic development and enact a very progressive agenda.

Frick – there are some things I like about him, personally and professionally, but my experience with Roger Berliner outweighs any support for Frick.

Krasnow – don’t know her, but I hear good things, sounds like a solid choice.

Leventhal – based on personal/professional experience, I’m in the anyone-but-Leventhal camp. He doesn’t have the temperament or leadership skills to be CE, despite his sometimes-engaging personal style and progressive politics. Please, trust me on this one.

Council At-Large (4)

Gabe Albornoz – smart, engaging, thoughtful, has a very bright future; very supportive of kids and MCPS.

Hoan Dang – what I know, I like.

Will Jawando – he deserves a shot.

Hans Riemer – very education focused, solid on economy and progressive issues, always had a good working relationship, we need someone with experience and we need a degree of stability.

I am also in the anyone-but-Jill Ortman Fouse category, based on my experience with her as a board of education member while I was superintendent. Trust me.

Council – D1

Peter Fosselman – solid, good record in Kensington, deserves a shot at council.

BoE (always at the end of the ballot)

At-Large- Karla Silvestre, glad to see her running, great community leader, smart, thoughtful, will be a great BoE member.

D3 – Pat O’Neill, because she deserves a shot at the MD record for longest serving board member. On a serious note, she knows what the role of a board member is and provides an essential balance to other board members who think their job is to run the school system.

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Adam Pagnucco, Bill Frick, campaign finance, County Executive, George Leventhal, Marc Elrich, Robin Ficker, Roger Berliner

Campaign Finance Reports: County Executive, May 2018

By Adam Pagnucco.

The May campaign finance reports are in and we will start breaking them down with the County Executive race.  A note on methodology.  First, we calculate total raised and total spent across the entire cycle and not just over the course of one report period.  Second, we separate self-funding from funds raised from others.  Self-funding includes money from spouses.  Third, for publicly financed candidates, we include public matching fund distributions that have been requested but not deposited in raised money and in the column entitled “Cash Balance With Requested Public Contributions.”  That gives you a better idea of the true financial position of publicly financed campaigns.

Below is our fundraising summary for the County Executive candidates.

Council Member Roger Berliner (whom your author supports) is the leader in money raised other than self-funding and also in cash on hand.  He is closing in on a million dollars raised for the race, which was roughly Ike Leggett’s total in 2006.  He has enough money to be heard in the final month.

Council Member Marc Elrich is the leader among the publicly financed candidates.  His total raised of $745,352 is almost five times what he raised in his 2014 council race when public financing was not yet available.  Elrich has a long history of vastly outperforming his fundraising because of his large and loyal base of supporters, some of whom have been with him for decades.  With more than $400,000 to spend in the final month, he won’t blow anyone out, but he can combine that with a grass-roots field program to finish strong.

Businessman David Blair is going to break Steve Silverman’s fundraising record in 2006 with more than $2 million.  The difference is that Silverman raised his money from the business community while Blair is mostly a self-funder.  Blair’s self-financing of $1.9 million sends a message that he is deadly serious about winning.  He is the strongest of the outsider candidates.

Council Member George Leventhal will get votes because of his longevity, name recognition and sheer hard work in the campaign cycle.  (His brilliant Avengers-themed video could get some votes too!)  But he doesn’t have enough resources to make a big push at the end.

Former Mayor of Rockville Rose Krasnow is a substantive and knowledgeable candidate who impresses those she meets.  But she made two big mistakes in this campaign: getting in late and using public financing.  Those mistakes reinforce each other.  If she had gotten in early, she might have been able to raise enough in public financing to compete with the totals accumulated by Elrich and Leventhal.  Since she did get in late, traditional financing offered a better option to raise money in a hurry.  Now she is in the same situation as Leventhal and Bill Frick: struggling to make a final push.

Your author likes Delegate Bill Frick (D-16) a lot personally but he doesn’t have the resources to make his case.  We wish Frick had stayed in the House of Delegates and plotted a course to succeed his former district mate, Brian Frosh, as Attorney General.  The path not taken will be harder now.

Republican Robin Ficker has applied for public financing, but as of this writing, we don’t know whether he will receive it.

Overall, there are two competing narratives among those who are really focused on this race – admittedly, a minority of the voters.  First, there is the view that the county should be more progressive.  It should be bolder about closing the achievement gap, do more to help vulnerable residents (including renters), institute tougher environmental protections and push back against the influence of developers and big businesses.  People with that perspective are mostly rallying behind Elrich, who is the overwhelming choice of progressive endorsing organizations.

Then there is the narrative advanced by your author’s writings on the county budget and the economy, the Washington Post’s endorsement editorials and the now-famous report by Sage Policy Group: to pay for progressive priorities, the county needs a stronger tax base.  That message plays more to the outsider candidates, especially Blair, who put it in a recent mailer.  But there’s no reason why Berliner and Leventhal shouldn’t embrace that perspective too.

It’s important to recognize that these views are not mutually exclusive.  Not all progressives are skeptical of economic growth.  And not all people who would like to see a stronger economy oppose spending the resulting revenue on progressive priorities.  But the two messages contain differences in emphasis and differences in potential for attracting blocs of voters.  Both of them represent change in some form, implying that running on resume and experience won’t be enough in this cycle – at least not in the Executive contest.  Everyone needs to pick a path forward to win.

Next: the Council At-Large race.

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Adam Pagnucco, Bill Frick, County Executive, Marc Elrich, Roger Berliner, washington post

What the Post’s Endorsement of Blair Means

By Adam Pagnucco.

The Washington Post’s endorsement of businessman David Blair hit like a grenade this past weekend, blowing up the County Executive race.  What does it mean?

First, in reading the language of the Post’s endorsement, we are struck by how closely their views on the challenges facing the county resemble our own.  The majority of these opening three paragraphs mirror what we have been writing about the county economy for years.

These seem like boom times in Montgomery County, the mainly rich suburb that has absorbed roughly 100,000 new residents since 2010 to a population now approaching 1.1 million. Amazon (whose CEO, Jeffrey P. Bezos, owns The Post) has shortlisted the county for its second corporate headquarters; construction cranes tower over Bethesda and Silver Spring; and the public school system, one of the nation’s largest, includes some of the best high schools anywhere.

That’s why it’s easy to overlook some ominous signs of fiscal and economic trouble ahead. A burgeoning population of retirees, immigrants and other less affluent residents has strained local resources and budgets. Those moving into the county tend to be poorer than those leaving. The chasm between economically prosperous pockets (such as the ones dominated by cranes) and stagnant ones is widening. Most worrying, business and job growth are anemic.

That’s the unsettling backdrop for the June 26 Democratic primary, which is likely to determine who will run the county for the next four years. County Executive Isiah Leggett, a deft and capable manager, is retiring after 12 years in the job (and no Republican has won an election in Montgomery since 2002). The central question is which of the candidates for county executive is most capable of juicing a sluggish commercial environment — the only way to broaden the local tax base so it can sustain the county’s excellent schools and progressive services.

The Post framed the election’s central question correctly.  And their policy view, clearly established in the language above, will no doubt influence their choices for County Council.  That said, they do not share your author’s view that governing experience is useful for addressing these challenges.  So be it.

The Post has a pretty good record in top-tier MoCo Democratic primaries.  They endorsed Chris Van Hollen (CD-8) in 2002, Ike Leggett (County Executive) in 2006 and 2014 and John Delaney (CD-6) in 2012.  They also endorsed Kathleen Matthews (CD-8) in 2016, who finished third.

Even so, the Post is not a king-maker; one of the good things about MoCo politics is that we have no king-makers here.  But their endorsement matters, especially when five candidates are vying to be the chief rival for Marc Elrich.  Consider what Roger Berliner (your author’s choice), Bill Frick or Rose Krasnow would have said if they had gotten the Post endorsement.  If Berliner had received it, he would have told non-Elrich voters, “I am the one who combines the Sierra Club, moderates, District 1 voters and now the Post.  I’m the alternative to Elrich.”  Frick would have said something similar while substituting realtors for the Sierra Club.  If Krasnow had received it, she would have said, “I am the only woman in a primary in which sixty percent of voters will be women and now I have the Post.  I’m the alternative to Elrich.”  None of these things can be said now.  All three lose the opportunity to leverage the Post endorsement to expand outside their geographic bases.

It is sometimes said that Elrich has a ceiling.  Some voters will find a decades-long socialist who equates transit-oriented development with ethnic cleansing and favors rent control unappealing.  But Blair has a ceiling too.  That was expressed by a commenter on Seventh State’s Facebook page who wrote, “I don’t want a businessman political newcomer who is trying to buy the election.”  Fair or not, that is a common sentiment among Democratic activists, and those who feel this way are not persuadable on this point.  Blair can send them thirty mailers and they won’t budge.  How many rank-and-file voters have this view?  David Trone, who shares this handicap, received 22% of MoCo’s vote in the 2016 Congressional District 8 race.  That’s an imperfect analogy because CD8 omits some relatively moderate areas in MoCo’s Upcounty and Trone was not talking about the unpopular nine percent property tax hike in his campaign.  Still, Blair will need more than 22% to win.

Besides Blair, the other big winner from the Post’s endorsement is Elrich.  Elrich has been crusading against rival candidates who have been supported by wealthy businessmen for years; now he gets an ACTUAL wealthy businessman as perhaps his chief opponent.  Elrich is no doubt rubbing his hands together in glee as his progressive hordes gird for battle against plutocracy.  His field coordinator must be dizzy with joy.

Both the Elrich and Blair campaigns need to consider the following question.  Which group is larger in the Democratic primary electorate: the people who believe that taxes have gone up but their service quality has not or the people in Elrich’s base?  If the former outnumber the latter – not an impossible prospect considering that a majority of Democrats voted for term limits two years ago – then maybe an outsider has a shot.  It would be totally unprecedented given that every prior MoCo Executive has had governing experience before assuming office.  But Robin Ficker winning a charter amendment vote by forty points was also unprecedented.

Thanks to the Post, a wild election has gotten a little wilder.  There are only forty-three days to go before this story reaches its momentous conclusion!

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Adam Pagnucco, Bill Frick, County Executive, George Leventhal, Marc Elrich, Roger Berliner

The Executive Contest is a Two-Candidate Race

By Adam Pagnucco.

The Washington Post recently published an article declaring that the contest to succeed County Executive Ike Leggett was seen as “anybody’s race.”  Pshaw!  One of two candidates will win it.  One of them is Council Member Marc Elrich, who finished first in the last two Council At-Large primaries and is nearly sweeping progressive endorsements.  The other is…

We don’t know yet.  And we don’t know if we ever will.

During the 2016 Congressional District 8 race, your author called up one of the smartest people in state politics we know.  This fellow lives outside MoCo but he tracks all parts of the state and has sources everywhere.  When we asked him who was going to win, he said, “When I talk to the various campaigns, all of them say they’re gonna be the last one at the end along with Jamie Raskin.  When I hear that over and over, when I see that they all think that Jamie is the man to beat, that leads me to think Jamie will win.”  That dynamic is going on now in the Executive race.

Elrich’s long-time message combining opposition to development with far-left progressivism has earned him an overlapping base of land-use voters, liberals and Downcounty residents, especially in and near Takoma Park, where he served 19 years on the City Council.  In the 2014 Council At-Large race, Elrich finished first in every council district except 2 (where he finished second to Nancy Floreen) and first or second in every local area in the county except Damascus and Laytonsville.  He finished first in 138 of 251 precincts.  In the 2010 Council At-Large race, Elrich finished first in all five council districts and in every local area in the county except Cabin John, Damascus, Darnestown and Laytonsville.  He finished first in 166 of 243 precincts.  No other MoCo politician running for county office in this cycle has a base of this kind.

How did he assemble it?  For many years, Elrich has been assisting residents who oppose master plans all over the county.  And whether they won or lost, those development opponents came away from the fight with Elrich as their hero.  Here is an illustration: an email sent out by the East Bethesda Citizens Association on 6/2/16, on the eve of the council’s consideration of the Downtown Bethesda Master Plan, describing their meeting with Elrich and calling for action:

A year later, Elrich cast the lone vote against that master plan as he has with several other plans.  This plan’s opponents have now been incorporated into Elrich’s base – assuming they were not part of it already.

While other candidates struggle to attract volunteers, Elrich’s volunteer base is well established.  In 2014, the campaigns of Elrich and his ally, Beth Daly, posted poll coverage sign-ups on Signupgenius.com.  They were able to recruit coverage on 67 precincts, many on more than one shift, with particular strength in the voter-rich areas of Silver Spring, Takoma Park and Leisure World.  No one other than the Apple Ballot could touch this.  Now that he is running for the county’s highest office, how many precincts will Elrich be able to cover?

Among the influencers and highly informed activists, this election is rapidly becoming defined by whether you’re with Elrich or not.  If you don’t believe us, check out the Council District 1 candidates.  They’re an interesting group that collectively spans the differences of opinions in the county district containing the most Democrats.  Bethesda Magazine reporter Andrew Metcalf asked them during a recent debate for whom each was going to vote in the Executive election.  After significant prodding, here’s how the candidates responded:

Bill Cook – would vote for Marc Elrich

Pete Fosselman – undecided; wouldn’t vote for Elrich

Andrew Friedson – undecided; disinclined to vote for Elrich

Ana Sol Gutierrez – torn between Elrich and George Leventhal

Jim McGee – would probably vote for Elrich

Reggie Oldak – refused to say; would not vote for Elrich

Dalbin Osorio – would vote for Elrich

Meredith Wellington – undecided

All of the non-Elrich candidates have potential as well as challenges.  Council Members Roger Berliner and George Leventhal are running on their experience and qualifications.  (Disclosure: your author respects both but supports Berliner.)  Berliner is trying to get known outside his council district and Leventhal has been severely out-polled by Elrich in the last two elections.  Delegate Bill Frick, former Rockville Mayor Rose Krasnow and businessman David Blair are the fresh faces.  But they are little-known in most parts of the county and Blair started as a complete unknown.  All of these candidates have a long way to go and each of them is in the others’ way.

To contrast with Elrich effectively, a non-Elrich candidate needs to hit this sweet spot dead-on: “We live in a great county, but we can be even better.  Here are some ways we can improve.”  That involves a bit of threading the needle for the two council incumbents.  It’s understandable that they might react to critiques of the county’s economic performance as criticism of their records, but they should think of it like this: every Executive leaves unfinished business for the next Executive.  Ike Leggett inherited his share of problems from Doug Duncan, who in turn inherited some issues from Neal Potter.  This is entirely normal, so who is the best choice to lead in the future?  As for the non-incumbents, they aggressively point to the need to improve, but they tend not to have many specific proposals to get better because they don’t know the history and operations of county government as well as the two Council Members.  To be fair, how could they?  If no one hits this sweet spot, that leaves Elrich as the only candidate with a crystal-clear message that is distinct from the others.  Those who hear Elrich’s message and agree with it are less likely to peel off to someone else than tentative supporters of the other candidates who might change their preferences between them.

One more thing: we wouldn’t be surprised if most, if not all, of the non-Elrich candidates have polled.  If so, they all probably found similar results.  And so they could all tailor their messages in similar ways and maybe even say the exact same things.  That would blur the differences between them and make Elrich stand out even more.  This may already be happening as Berliner, Blair and Frick all repeatedly mentioned “innovation” at last Friday’s Executive forum.  Was that a coincidence?

If questioned privately, we bet all of the non-Elrich candidates would grudgingly admit that it’s a problem that five of them are in the race.  Each of them wants to be the person who gets to take on Elrich one-on-one.  So each of the five is looking at the others and saying, “If YOU all get out of the way, I can beat Elrich.”  But no one is dropping out because they all think they have a shot.  The big winner from this is – you guessed it – Marc Elrich.

One non-Elrich candidate needs to emerge from the pack and consolidate everyone that is not in Elrich’s camp.  If that happens, Elrich is beatable.  But if nothing changes and this election continues down the path it is on, Elrich will win with less than 40% of the vote.

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